WellCare of Kentucky, a subsidiary of WellCare Health Plans, Inc. (NYSE: WCG), announced in April that it will award $20,000 in grants to support community efforts across Kentucky to reduce tobacco use and promote smoke-free environments.
The investment, announced in April at their annual Kentucky Center for Smoke-free Policy conference hosted by the University of Kentucky College of Nursing’s BREATHE team, marks the first time WellCare, the state’s largest Medicaid managed care organization, has earmarked community grants to solely target one health issue.
Kentucky has the highest rate of smokers in the country
Nearly 26 percent of adults in Kentucky smoke – one of the highest rates in the U.S. –meaning one out of four Kentuckians has a higher risk of tobacco-related conditions such as heart diseases including high blood pressure and heart attack, stroke, asthma and emphysema, and most cancers including lung cancer. Exposure to secondhand smoke is a cause of heart and lung diseases and lung cancer and also is associated with higher rates of ear infections and asthma attacks, particularly in infants and children.
Local programs are effective in influencing smoking policies
Even small infusions of financial support can energize local efforts to reduce tobacco use and secondhand smoke. Through a pilot grant in 2016, WellCare funded a program in Adair County designed to influence local policies on tobacco use. As a result, the Smoke Free Adair County Coalition was able to purchase local advertising and marketing materials to raise awareness about the need for a smoke-free ordinance in the county.
“We are grateful for WellCare of Kentucky’s visionary support and collaboration as we work together to develop new ways to meet specific health needs in our local communities,” said Jelaine Harlow, a health educator with the Adair County Health Department. “These grants will not only support innovative new programs, but will help protect families across Kentucky from the harmful impacts of smoking.”
WellCare provides similar, small grants of $1,500 or less twice a year in Kentucky. These grants support organizations working to improve health outcomes in their communities and are meant to help provide niche services or seed money for programs with a potential lasting impact.
”I applaud WellCare for motivating local advocates to take bold community action to address the enormous health and economic toll from tobacco use,” said Ellen J. Hahn, PhD, professor and director of UK’s BREATHE team. “One hundred percent smoke-free workplace laws are the most effective way to immediately save lives and money. Making Kentucky a better place to breathe will help reverse the cycle of sickness that is killing our loved ones and impoverishing our state.”
“As the state’s largest provider of Medicaid health care services, we see the devastating impact tobacco use has on smokers and non-smokers alike. WellCare understands that reducing exposure to hazardous tobacco smoke will improve health across Kentucky, and this grant program is a step toward reaching that goal,” said Terri Flanigan, vice president of field health services, WellCare of Kentucky. “Tailored health advocacy efforts in individual communities can be incredibly powerful, and these funds will enable community health leaders, volunteers and student groups to implement strategies in their hometowns to reduce the impact of smoking across our state.”
How to apply
WellCare’s smoke-free investments may support efforts to:
- Create tobacco-free school campuses
- Promote smoking cessation programs
- Prevent teen smoking or tobacco use
- Support smoke-free workplace ordinances
- Promote other innovative plans to reduce the impact of smoking
Qualifying organizations can apply by completing a short application online at http://www.thecommunitycommitment.org/micro-grant-request-submission. The application period is open until May 15, 2017. Awardees will be notified in June. For more information about the grants, email firstname.lastname@example.org.
As of Dec. 31, 2016, WellCare serves approximately 440,000 Medicaid members, 9,000 Medicare Advantage plan members and 20,000 Medicare Prescription Drug Plan members in Kentucky. To learn more about how WellCare cares for Kentuckians, watch Brandi Logan’s member story at http://youtu.be/YwOw5EgeSYo.
About WellCare Health Plans, Inc.
Headquartered in Tampa, Fla., WellCare Health Plans, Inc. (NYSE: WCG) focuses exclusively on providing government-sponsored managed care services, primarily through Medicaid, Medicare Advantage and Medicare Prescription Drug Plans, to families, children, seniors and individuals with complex medical needs. WellCare serves approximately 3.8 million members nationwide as of Dec. 31, 2016. For more information about WellCare, please visit the company’s website at www.wellcare.com or view the company’s videos at https://www.youtube.com/user/WellCareHealthPlan.